The best new ski kit
Nike is becoming a serious contender in the world of snowboarding gear, with some great jackets and this sneaker-style Vapen snowboard boot. • £160, tinyurl.com/nikevapenboot Photograph: PR Bit too rock'n'roll to wear Gore-Tex and neon on the mountain? A vintage leather motorbike jacket belonging to Shaun White (only one of the coolest snowboarders on the planet) has inspired his new signature jacket from Burton's White Collection – it's made from treated (Dryride) goatskin so it's waterproof and warm, with iPod and goggle pockets tucked away in the cheetah print (yes!) lining. • £350, tinyurl.com/burtonwhitejacket Photograph: PR Tart up your helmet with one of these faux fur bands from new brand Fosi. • £19.99-£33.99, available in 12 colours, tinyurl.com/fosibands Photograph: PR This women's ski jacket by Stella McCartney for Adidas has a biker look but also PrimaLoft insulation to keep you toasty. • £300, shop.adidas.co.uk Photograph: PR Line's Sir Francis Bacon, left, is a super-fun big mountain powder ski, £460, or £565 with binding. The ski everyone's talking about this year is the Salomon BBR, centre. A new style of wide "surf-board"-tipped ski, it works on powder and on piste, £400, or £600 with binding. Fall-Line magazine named the Blizzard Viva Magnum 7.4, right, its "women's ski of the year". A great turning piste ski, it costs £340 including binding. • All available from Ellis Brigham ( ellis-brigham.com ) Photograph: PR Armada skis are the sort people stop you in the lift queue to comment on. The JJ, which launched in 2008, was created by legendary freeriders JP Auclair and Julien Regnier for deep powder skiing. This year the company is back with the TST – stiffer, slightly slimmer and with no tail rocker, it's similar to the JJ but good for big piste turns too. • £500, facewest.co.uk Photograph: PR K2 Lifelike is a great all-round board for the price. It's light and if you understand this sort of thing, it has a "4,000-grade sintered base and triaxial fibreglass weave with carbon inserts". • £340, bucksboarding.co.uk Photograph: PR Like a shirt, but water-repellent and made with Thinsulate, this Quiksilver Men's Waka Riding shirt-jacket may be enough on its own on warm days. • £99.99, tinyurl.com/wakashirt Photograph: PR Use your iPod without risking frostbite with these egloves with "conductive fingertip technology". This inner glove costs £19.99 or you can buy a proper ski glove, with the same technology, for £59.99. • eglove.co.uk/skiglove.asp Photograph: PR Pink and wine-coloured skinny trews are fashionable off the slopes, and now on them too? Go for the Volcom Battle stretch pant in plum – waterproof and stretchy with boot gaiters. • Volcom Battle Stretch pant, £135, tinyurl.com/volcompants . Available at Volcom's store at 7 Earlham Street, Covent Garden, London, 020-7836 3353 Photograph: PR Thermals cannot, by definition, be sexy, but S'No Queen is trying its damnedest. Long johns and long-sleeved tops are given a spangly spin with grey and white tie-dye prints or "blingy" crystallised decoration. • Tie-dye long johns £30 ( tinyurl.com/tiedyelongjohns ), blingy version £49.50 ( tinyurl.com/blingylongjohns ) Photograph: PR Work an American high school football club look on the slopes in the Analog Men's Greed jacket, from Snow and Rock. • £190, tinyurl.com/greedjacket Photograph: PR Dragon's new APX frameless goggles are pretty much all lens, and are available in a huge variety of eye-catching colours. • £130, tinyurl.com/dragonapx Photograph: PR Oakley preferred jacket for men in a "very long" style is cut low for a baggy look. • £330, uk.oakley.com Photograph: PR Bobble hat by Paul and Joe – pricey but so nicey! • £110, tinyurl.com/pjbobblehat Photograph: PR Baggy, bright, with a cool tie belt, these Oakley men's ski/snowboard trousers, Lava Pant, come in green, blue or black. • £200, uk.oakley.com Photograph: PR Manufacturers listen up – "ladies" don't want girly clothes; give us grown-up masculine styles that fit like fashion, like this new Burton Dandridge down jacket. • £205, tinyurl.com/dandridgejacket Photograph: PR Make your hands look all ravey with these tie-dye effect mitts for men by Burton. • £45, tinyurl.com/burtonmitt. Call 00800 372 87866 for your local stockist Photograph: PR Sweet has produced this hi-tech, well-shaped Careless jacket for women, which features two layers of Gore-Tex, a powder skirt and helmet compatible hood. Available in various colourways, we love pink and yellow best. • £379, skibartlett.com Photograph: PR Endeavor's board the Next is an all-mountain board for on and off-piste, for fast hard turns. Whitelines magazine's testers described it as "great fun when icy" – magic words! • £379, endeavorsnowboards.com for stockists Photograph: PR A great free-style board, the new Roxy Emninence, £495, is the board US pro superstar Torah Bright rides, in fact she won a gold medal at Vancouver on it. It's light, very steady but packed with the latest technology, and not one for beginners. Or try the cheaper Ollie Pop, £410, great for jumps and rails and with a top layer made from sustainable plastic beans. • roxy.com Photograph: PR
Market Reactions
Price reaction data not yet calculated.
Available after full seed + reaction pipeline runs.
Similar Historical Events
No strong historical parallels found (score < 0.65).