New music: Lianne La Havas – Forget

Reading on mobile? Listen here In all the general ho-ha around product placement in music videos and how much it's increased of late, people seem to forget that the whole point of a music video is to sell a product, be it a single, an album or the artist themselves. This is something Lianne La Havas is fully aware of. Around the 50-second mark in the new video (here's the budget first effort ) for single Forget she pauses on a New York street in front of a giant poster of her debut album, Is Your Love Big Enough?, gives the camera a quick sideways glance and carries on. Later, she struts past another poster advertising the fact that one of her gigs is sold out, singing "there is no need to tell you twice" as the camera lingers for that little bit too long. She might as well be singing "buy my album and come and see me live because I'm really quite good", but you can't blame her for trying. Thankfully all this knowingness works in a fun video – premiered here – that finds La Havas leaving her good for nothing boyfriend and then coincidentally walking past him as he gets dumped by various other women over and over again. • Forget is released on 17 September. Is Your Love Big Enough? is out now.