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Tuesday, September 18, 2012greggsfooddrinksbusinessdefence

Greggs signs up for armed forces trial

Greggs goes marching on. The bakery, which has a grip on the high street and is targeting motorway service stations, could soon be powering the British military after signing a deal with the Armed Forces food supplier Naafi. Sausage rolls and steak bakes will be available at the military base in Gutersloh, Germany for a 12-week trial at a Greggs-branded counter. If successful the partnership could expand to military bases around the world such as Afghanistan, Ascension, Brunei, Gibraltar, the Falkland Islands and Northern Ireland – bringing a taste of home to the British soldiers abroad. The food would also be served on Royal Navy ships under the deal. The plan was hatched after a survey of what food the members of the British armed forces missed the most; Greggs topped the list. Ken McMeikan, Greggs chief executive, said: "It's great to hear that Greggs was the most requested brand that troops missed from home and we are really pleased to be making our savouries accessible to our troops."

Source: The Guardian ↗

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