Wannabe porn stars lodge complaint with ad watchdog

Two wannabe adult film stars who failed to get work after responding to a job ad seeking new talent have lodged a complaint with the advertising watchdog to find out why they were rejected. On receiving the complaints the Advertising Standards Authority decided to investigate further issues with the ads, including whether it broke the marketing code for not clarifying if the positions available were "for temporary or permanent work". SexxxyBlue, a service which wannabe adult movie stars pay to try and get a career started, ran a job ad in the national press stating that it needed "broad-minded" males and females to appear in adult films and DVDs. The offer included "excellent rates for part time commitment". The ASA received complaints from two disgruntled people who had paid to enlist with SexxyBlue but had not received any work and were not convinced "whether the employment opportunities were genuine". SexxxyBlue said it had withdrawn all ads for its website and that it would not be advertising again. However, it failed to offer any responses to issues raised by the complainants or the ASA. The ASA ruled the ad had broken the advertising code because the "employment opportunities" were not substantiated and were therefore misleading. The ASA banned the ad. • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook .