Queen herald the age of the music video

Queen's superstardom was built on a flimsy pretext: they didn't want to look foolish miming the mock operatics of Bohemian Rhapsody on Top of the Pops (they left the stage for that section in live shows). So for £4,500 they made a "pop promo", exposing a mass audience to the band's theatrical skills. The song reached No 1 and stayed there for nine weeks, ensuring videos would henceforth be a mandatory tool in the marketing of music.