David Beckham launches his new range of underwear for H&M - in pictures

A poster displays the new David Beckham H&M underwear range Photograph: Ray Tang/Rex Features Fans queue in freezing temperatures outside H&M on Regent Street for the chance to buy a pair of David Beckham branded underpants Photograph: Sarah Lee for the Guardian A lucky fan holds up a signed packet of boxer shorts Photograph: Sarah Lee for the Guardian Fans queue outside a Regent Street window display featuring mannequins modelled on the LA Galaxy midfielder Photograph: Sarah Lee for the Guardian David Beckham arrives at the H&M store for the launch of his new Bodywear collection Photograph: Anthony Devlin/PA A excited fan holds up a picture of David Beckham wearing boxer shorts Photograph: Sarah Lee for the Guardian The former England captain poses for photographers as he launches his underwear range Photograph: Paul Hackett/Reuters