82. Sly Bailey

Job: chief executive, Trinity Mirror Age: 49 Industry: publishing, digital media Turnover: £761.5m Staff: 6,650 Salary: £1.71m (including bonus and pension contributions) 2010 ranking: 62 The City loves Sly Bailey, but she is looking increasingly vulnerable at the head of newspaper publisher Trinity Mirror. Two of her counterparts have recently departed – David Montgomery was forced out at Mecom , and John Fry cut short his stay at Johnston Press, publisher of the Scotsman. A clever deal to buy Guardian Media Group's regional titles for £7m last year helped Trinity's bottom line. The Manchester Evening News and its stablemates added £70m of revenue and helped increase profits by £50m to £138m. But turnover has drifted down, and the news that recent surges in television advertising were not enjoyed by newspapers sent Trinity's share price back down to 2009 levels. A former Revlon makeup artist, Bailey made her name in advertising sales at the Guardian and the Independent before joining magazine publisher IPC, where she masterminded its sale in 2001 to AOL Time Warner for £1.2bn. When Bailey joined in 2003, Trinity Mirror had 12,000 staff. It employs almost half that number now and its market capitalisation stands at £100m. Trinity's woes are reflected across the newspaper industry, where it is seen as one of the more tightly run ships. But our panel's verdict was harsh: "When you look at the market capitalisation, they are no longer relevant."