Weekender: Helena Maria Kidacka, 23, handbag designer

I get out of bed every morning and aim to avoid looking anything like Cheryl Cole . She is my anti-style icon . Whenever I pick an outfit, I think: would Cheryl wear this? Hair extensions , body con and super high heels don't appeal to me. It's all a bit TOWIE . I love Rihanna . Day after day after day, she pulls off sexy, whether she's rough and ready, or going to the Met Ball. She once wore a blazer dress that came halfway down her thighs, with thigh-high boots. It sounds as if she should have been scouting for business on a street corner, but in fact it looked amazing. Fashion blogger Karen Blanchard is another style icon. She's a British girl in New York who posts pictures of herself in different outfits on her blog, wheredidugetthat.com . She has perfected laid-back chic. I'm a brave dresser. If you're confident, you can pull off almost anything. This dress is from Asos , and I've dressed it down with my black leather biker jacket from Topshop . A black biker is a wardrobe staple – everybody should own at least one. It's a big moment for a designer when your first product gets sold on the high street. My first one was a tassel clutch bag with a chain handle for Miss Selfridge . I saw a couple of people in the street with it and I had to stop them and say, "I designed that!" • Are you a Weekender? Email a photo and a brief description of how you spend your weekends to [email protected]