SXSW: the best of geek chic

Anthony: Tattoos and festival chic go ­together rather like gin and tonic. The fact that this chap has made a full-on tattoo top for himself shows commitment, a large pain threshold and a nod to this ­season’s tattoo print trend. Geek chic factor: 5 (though 3 ­bonus points added for Gaga-style pose). Photograph: guardian Yelena: Here’s an outfit that is crying out for a maxi skirt and something that jangles. Gingham is a bit geeky though, so points for that and a cotton scarf whooshed around the neck is festival fashion through and through. But the winning element here are those burgundy red cowboy boots. ­Yee-ha indeedy. Geek chic factor: high 5. Photograph: Guardian Ayelet: This festival attendee is rocking brown cord, which in most ­fashion circles would be code for nerd in a flash. There’s something a trifle 60s retro about this ­ensemble with its polo neck dress layered beneath. Geek chic factor 7. Photograph: Guardian Steven: At last some fluoro laces, a beanie, and a tache with all the handlebar hallmarks one could wish for. The three-quarter-­trousers are pure tourist. Geek chic factor: 9 (would have been a 10 if he’d incoporated a bum bag). Photograph: Guardian Gawain: Brilliant name and you can’t argue with a ZZ Top beard and chin plait. Inspired. Classic aviators, plaid and mid-blue denim all point in the direction of a-bit-of-a-cowboy-actually, which is ­properly vintage Americana. Geek chic factor: a big fat 8. Photograph: Guardian Courtney: Sorry, but does a wacky pose a festival geek make? Probably no. The wearing of your festival pass around your neck is pure geek­arama. But skinny grey jeans, ankle boots and a white T-shirt hardly push the festival outfit boat out. Needs to try harder. Geek Chic factor: 2. Photograph: Guardian