Andy Murray set to make millions in endorsements after winning US Open

Andy Murray has made an enormous sum of money directly through his day job of being very, very good at tennis. The maiden Grand Slam title added another £1.1m to prize money already slightly over £13m. However, this has been exceeded by the value of Murray's commercial endorsements, which will now rocket in value. Accounts for his personal company show he made £6.4m in sponsorship, merchandising and appearance fees over the preceding 12 months. As well as Rado, whose watch the 25-year-old hurriedly strapped on before lifting the trophy, Murray is sponsored by Adidas, tennis equipment manufacturer Head, car-maker Jaguar, and RBS. Since his Flushing Meadows triumph, brand and marketing experts have been lining up to predict that this sum could more than treble now Murray is a member of the elite band of Grand Slam winners. This is particularly the case, they predict, as his breakthrough win has come, fortuitously, at the end of a summer when British sport has achieved its highest domestic profile for decades.