Channel 4 launches own Brand of celebrity satire

A new Channel 4 celebrity impression show starring Morgana Robinson and Terry Mynott promises to turn the table on viewers by satirising a culture "bamboozled by trivia, gossip and regurgitated ideas". The show, called Very Important People , will focus on celebrities such as Perez Hilton, Fearne Cotton, Bear Grylls, Simon Cowell and Adele. Head writer Matt Morgan began writing on another Channel 4 show, Russell Brand's Ponderland. Brand – or at least an impression of him – will also feature heavily in the new series, along with other familiar Channel 4 faces (Noel Fielding, Frankie Boyle) and, er … Barack Obama. The show, which will be made by Running Bare Pictures, the talent-led production arm of John Noel Management, will also take a leaf out of Drop the Dead Donkey's book by filming a topical scene on the week of transmission.