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Nice basket, fancy dinner?

Asda has launched its own online dating service, purporting to pair up compatible singletons based on their shopping habits. Asdadating.com asks those who register to select from a range of foodstuffs before matching them to people who have similar tastes. If the idea that people who shop alike are destined for one another sounds like the result of a specious survey commissioned to drum up publicity ahead of Valentine's Day, well, that doesn't mean you can't judge a date by looking in his or her trolley. Just use this handy table: No married men, please Profile "Female, 30-45, single, looking for love, long-term companionship, quick meaningless fling, whatever. No more married men, please." Basket contents Copy of Heat magazine, cat food, 1.5 litre vodka, KitKat multipack, family pack eclairs, Kleenex, ibuprofen. Aisle 9 Wellbeing, weeping. The thinking woman's crumpet Profile "University student, male, 19. Likes: literature, cooking, cool clothes, good wine, intelligent conversation." Basket Cider, Shreddies, 24-count plastic spoons, copy of Viz magazine, XL Burgundy fleece. Aisle 7 Biscuits & Snacks, helping himself to the Hobnobs. She's still got it Profile "Female, 49, attractive, bored and unhappily married, desperately looking for a way out. Rescue me!" Basket Porridge oats, sugar, drain cleaner, eye-dropper, copy of Conde Nast Traveller, sunblock. Aisle 2 Hats & sunglasses, near the mirror. GSOH Profile "Male, 36, attractive, slim, 6ft 1in, GSOH. George Clooney lookalike, successful, single and lonely, looking to share romantic evenings and my considerable wealth. Long-term relationship, marriage & kids a definite possibility, commitment a must. Likes: fine dining, travel, adventure, listening, weepy B&W films." Basket Vintage champagne, single mango, Guardian, organic duck, flowers, fairtrade espresso, chocolate, Now Voyager DVD. Aisle Not available in-store Lonely guy Profile "Male, 29, quiet, shy, studious; keeps self to self." Basket Knives, bleach, economy disinfectant, bin liners (40), Taxi Driver DVD, the Sun. Aisle 3 Ladies lingerie, asking if they have fitting rooms. • Can you really tell anything meaningful from people's shopping baskets? Have your say below...

Source: The Guardian ↗

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