Liverpool Daily Post goes weekly as full-price sales fall to c.6500

Naught for our comfort in the state of the north's traditional regional media: The Liverpool Daily Post is to go weekly in January. This bears out a forecast run by our London colleague Roy Greenslade in March when the former editor of the Birmingham Evening Mail , Steve Dyson, predicted precisely this, and got the date right. He had seen the Mail's sister paper the Birmingham Post take the same step a year previously. Roy has more on today's decision over on his blog here . Note that the 156-year-old Post's website will continue to be updated every day; but the change to the 'paper' paper is going to see the loss of six journalists' jobs. The new weekly Post sounds to be more of a features magazine than a breaking news source, with energy expected to go on background analysis, the arts and lifestyle subjects. The evening Echo will keep flying the daily news flag and let's hope that it thrives. Unbelievably to a journo of my age, the Post was down in October to only around 6,500 full-price sales a day (8217 overall). The paper had the chagrin last year of reporting that the city centre population was ten times bigger than in 1990, and there are approaching half a million people in the wider metropolitan area. Alas, they don't seem to want to curl up in their armchairs with a paper paper. Digital world, here we continue to come.