It's not rocket science, maybe Sundays sell fewer because they cost more

Professor Roy Greenslade (like other academic commentators before him) broods over the disparity between Saturday and Sunday newspaper circulations, as revealed by new ABC sales audits. What's so soggy about British Sunday sales? he asks, running through a gamut of changing social habits. But sometimes you don't need rocket science at all. Sometimes simple cash chinking on shop counters counts, too. I bought the total package of Saturday nationals yesterday for £10.80. Today's equivalent Sunday bundle will cost £2.80 more (and £3.30 the moment the new Sun stops its launch promotion). Newspapers don't like to talk about cover prices. It's not supposed to be a suitable topic for conversation in polite society. But that doesn't mean that even hard-working university professors don't need to count every penny. Tweet nothings Ten million Twitter users in Britain. John Prescott celebrates. But something called the Portland Communications NewsTweet index shows 80,000 fewer tweets from journalists in the first three months of this year, almost 25% down. As for Sky News , the Guardian and the Telegraph , their tweets have slumped nearly 40%. What's gone wrong? Boredom, overwork, stress, changing fashions, the beginning of the end? Or perhaps the realisation that no contender, however dogged, can out tweet the unstoppable and clearly under-employed Baron P.