Will ITV strike gold for I'm a Celebrity?

What do Louise Mensch, Bradley Wiggins and Rebecca Adlington have in common? The Sun reports that apparently, ITV is scrambling all over the headline-hitting trio to try and sign them up for I'm A Celebrity... Get Me Out of Here . It's a three-way reality TV show bunfight with Strictly Come Dancing and Dancing on Ice also trying to sign Team GB champions including sailor Ben Ainslie, gymnast Beth Tweddle and cyclist Elizabeth Armitstead.