Daily Star Sunday doubles circulation year on year
Richard Desmond has a welcome 60th birthday present – the Daily Star Sunday has doubled its circulation compared with November 2010. Desmond's Sunday red-top, one of the beneficiaries of the closure of the News of the World , had an average circulation of 665,435 in November, up 100.7% on the same period in 2010 but down 3.29% on the previous month, according to the latest Audit Bureau of Circulations figures published on Friday. This was a pattern repeated at the two other Sunday red-tops, with the Sunday Mirror up 64.49% year on year to 1,760,141, but down 0.76% on the previous month to 1,760,141. The paper's Trinity Mirror stablemate the People sold 800,659, up 59.29% year on year but down 0.43% on the previous month. Desmond's Sunday Express was the biggest month-on-month faller of any of the Sunday nationals, down 3.08% to 658,331. It was up 20.69% year on year. The Mail on Sunday, having broken back above the 2 million in October , slipped back 1.23% on the month to 1,975,278. It was also down year on year, by 0.48%. All of the quality Sundays were down year on year with only the bulks-heavy Independent on Sunday adding circulation on the previous month. The Sunday Times was down 0.04% on the month and 8% year on year to 1,911,685. The Sunday Telegraph was down 1.38% month on month and 7.19% on last year, to 465,389. The Observer, published by Guardian News & Media, which also publishes MediaGuardian, had a circulation of 266,744, down 0.6% on October and 15.4% on the same period in 2010 – the biggest year-on-year decline among the national Sunday titles. This Observer year-on-year figure was affected by GNM's decision to stop including international sales in the ABC audit, accounting for the loss of about 18,000 sales compared with November 2010. The Independent on Sunday was up 1.65% on the previous month but down 11.81% year on year, to 133,108. Alexander Lebedev's Sunday title is also cutting down on overseas distribution, which affects the year-on-year comparison. In November 2010 the paper distributed 27,674 overseas copies, compared with 611 last month. However, bulks were up to 60,275 in November, compared with 55,002 the previous month and 53,006 in the same month in 2010. Mail on Sunday Headline circulation: 1,975,728 Month-on-month change: -1.23% Year-on-year change: -0.48% Overseas: 93,458 UK and Ireland paid-for circulation: 1,782,875 (90.24% of total) Sunday Mirror Headline circulation: 1,760,141 Month-on-month change: -0.76% Year-on-year change: +64.49% Overseas: 36,147 The People Headline circulation: 800,659 Month-on-month change: -0.43% Year-on-year change: +59.29% Overseas: 20,222 Daily Star Sunday Headline circulation: 665,435 Month-on-month change: -3.29% Year-on-year change: +100.7% Overseas: 11,435 Sunday Express Headline circulation: 658,331 Month-on-month change: -3.08% Year-on-year change: +20.69% Overseas: 29,804 Sunday Times Headline circulation: 967,615 Month-on-month change: -0.04% Year-on-year change: -8.06% Overseas: 45,386 Sunday Telegraph Headline circulation: 465,389 Month-on-month change: -1.38% Year-on-year change: -7.19% Overseas: 10,290 The Observer Headline circulation: 266,744 Month-on-month change: -0.60% Year-on-year change: -15.4% Independent on Sunday Headline circulation: 133,108 Month-on-month change: +1.65% Year-on-year change: -11.81% Overseas: 611 UK and Ireland paid-for circulation: 72,222 (54.25% of total) • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook .
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