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ABCs: Independent's website suffers dip of nearly 15% in June

The Independent has reported a dip in daily unique website users of nearly 15% in June, bringing an abrupt end to the three months of solid growth. Independent.co.uk reported a 14.29% dive in daily unique browsers between May and June to 611,122 The website's monthly uniques fell 17.2% month-on-month fall to 12,793,451 in June, according to the latest Audit Bureau of Circulations figures published on Thursday. This decline in web visitors marks a reversal in fortune for Independent.co.uk, which had put together a string of increases dating back to March, which briefly saw it overtake Mirror Group Digital to become the fifth-largest national newspaper website in the UK. Mirror Group Digital, the website network that includes Mirror.co.uk, 3am.co.uk and MirrorFootball.co.uk, is now more than bigger than Independent.co.uk in terms of daily browsers. MGD grew daily unique users by 1.63% month-on-month to 777,536, although monthly unique browsers fell by 2.24%. The other major fallers in June among newspaper websites officially audited by ABC were the London Evening Standard and Telegraph.co.uk. Standard.co.uk saw daily unique browsers drop 11.96% month-on-month to 132,409 and monthly unique browsers fall by 12.57% to 2,934,930. Telegraph.co.uk reported an 8.7% fall in monthly browsers to 45,613,085, compared to May, and a 7.07% drop in daily unique browsers to 2,353,047. Mail Online, the most popular UK newspaper website, reported a 4.84% rise in daily unique browsers to 5,882,223 compared to May, while monthly unique browsers rose 2.24% to 93,740,234. Associated Newspapers stablemate Metro grew daily unique browsers by 3.08% month-on-month to 359,273, while monthly unique browsers drop 4.34% to 8,151,758. Guardian News & Media's website network, theguardian.com, which includes MediaGuardian, reported a slight fall of 0.88% in daily unique browsers to 3,374,984. Guardian.co.uk only reports monthly users every other month. News International's Sun Online reported a 0.1% rise in daily unique browsers compared to May, to 1,528,561. Monthly unique browsers fell 1.53% to 24,973,156. Mail Online Daily average browsers: 5,882,223 Month-on-month change: +4.84% Year-on-year change: +44.81% Monthly browsers: 93,740,234 Month-on-month change: +2.24% Year-on-year change: +39.68% theguardian.com Daily average browsers: 3,374,984 Month-on-month: -0.88% Year-on-year: +29.14% Monthly browsers: n/a Month-on-month: n/a Year-on-year: n/a Telegraph.co.uk Daily average browsers: 2,353,047 Month-on-month: -7.07% Year-on-year: +22.45% Monthly browsers: 45,613,085 Month-on-month: -8.70% Year-on-year: +25.11% Sun Online Daily average browsers: 1,528,561 Month-on-month: +0.10% Year-on-year: n/a Monthly browsers: 24,973,156 Month-on-month: -1.53% Year-on-year: n/a Mirror Group Digital Daily average browsers: 777,536 Month-on-month: +1.63% Year-on-year: +6.47% Monthly browsers: 15,595,143 Month-on-month: -2.24% Year-on-year: +6.03% Independent.co.uk Daily average browsers: 611,122 Month-on-month: -14.29% Year-on-year: -2.38% Monthly browsers: 12,793,451 Month-on-month: -17.20% Year-on-year: -5.33% Metro Daily average browsers: 359,273 Month-on-month: +3.08% Year-on-year change: n/a Monthly browsers: 8,151,758 Month-on-month: -4.34% Year-on-year: n/a Standard.co.uk Daily average browsers: 132,409 Month-on-month change: -11.96% Year-on-year: n/a Monthly browsers: 2,934,930 Month-on-month change: -12.57% Year-on-year: n/a • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook .

Source: The Guardian ↗

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