ABCe: Mirror Group records 20% month-on-month rise

Mirror Group Newspapers reported a significant boost to its online traffic in January, with a 20% increase in average daily users compared with December that made a record month for the company online. January is traditionally a healthy month for online news traffic, benefiting from a long calendar month and a lift after the Christmas break. Mirror Group Digital's network of sites, including Mirror.co.uk, 3am.co.uk and Mirrorfootball.co.uk, generated 602,685 average daily users last month, up 19.59% from December – overtaking Independent.co.uk in the process. UK users, the most valuable audience for most newspaper advertisers, accounted for 60% of the site's monthly traffic. Mark Hollinshead, managing director of Trinity Mirror Nationals, said the runup to the football transfer season deadline had helped boost the site's traffic. "We welcome these results as they show our strategy of developing a loyal and engaged audience is on the right track," he added. "Importantly, 60% of our users live in the UK, meaning we are delivering the audience that is important to our advertisers." Mail Online, the most popular UK newspaper website network, reached 3,187,658 daily users, increasing 4.69% month on month, with 37.91% of its audience UK-based. Telegraph.co.uk daily average users reached 1,716,359, up 8.4% from December, with 35% of users in the UK. Guardian.co.uk also saw a 3.04% increase in traffic to 2,302,300 average daily users, with UK users making up 40% of its audience. Independent.co.uk also had a good month with 560,686 daily users, up 11.14% month on month, with 49% UK-based. Associated Newspapers' network of Metro websites, the online extensions of its regional freesheets, made its ABCe debut this month with a January daily average user number of 238,240. Similar to the Financial Times, Metro will publish only occasional ABCe figures. Mail Online Daily average browsers: 3,187,658 Month-on-month change: +4.69% Year-on-year change: +47.85% Monthly browsers: 56,016,340 Monthly change: +3.84% theguardian.com Daily average browsers: 2,302,300 Month-on-month change: +3.04% Year-on-year change: +19.18% Monthly browsers: 39,586,711 Monthly change: +1.33% Telegraph.co.uk Daily average browsers: 1,716,359 Month-on-month change: -8.4% Year-on-year change: +3.85% Monthly browsers: 32,680,855 Monthly change: +5.13% Mirror Group Digital Daily average browsers: 602,685 Month-on-month change: +19.59% Year-on-year change: +22.56% Monthly browsers: 12,896,957 Monthly change: +16.19% Independent.co.uk Daily average browsers: 560,686 Month-on-month change: +11.14% Year-on-year change: +29.75% Monthly browsers: 12,070,535 Monthly change: +9.32% Metro Daily average browsers: 238,240 Month-on-month change: N/A Year-on-year change: N/A Monthly browsers: 5,848,802 Monthly change: N/A • To contact the MediaGuardian news desk email [email protected] or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. • If you are writing a comment for publication, please mark clearly "for publication".